EM Space
EM Space is Edward Martin's internal marketing platform. Edward Martin staff use it to manage and report on Edward Martin's own advertising and search presence.
What EM Space does
Edward Martin, Inc. sells tile, rugs, furniture, lighting and other home finishes at edwardmartin.com. EM Space is the tool our marketing team uses to run that business's marketing in one place. It:
- brings the performance of Edward Martin's own ad campaigns into one report, so the team can see what is working;
- helps the team set and adjust budgets on Edward Martin's own ad accounts, within limits the company approves;
- prepares new test ads for Edward Martin's campaigns, which are created paused and go live only after staff review;
- researches keywords and reports on how edwardmartin.com appears in search;
- checks that Edward Martin's product listings are accurate and complete.
Who can use it
EM Space is not a public product, and nobody outside Edward Martin can sign up for it. Only Edward Martin staff, signed in with company accounts, use it, and only for Edward Martin's own accounts. It does not manage advertising or data for any other business or person.
Google services EM Space connects to
An authorized Edward Martin staff member connects each service once, by signing in with Google and approving access. EM Space then works only with Edward Martin's own accounts on these services:
| Google service | Why EM Space connects to it |
|---|---|
| Google Ads | Edward Martin's own ad account: reporting on campaign performance, setting and adjusting budgets, creating test ads (always created paused), and keyword research. |
| Google Search Console | Read-only reports on how edwardmartin.com performs in Google Search: queries, clicks, impressions and indexing. |
| Google Analytics 4 | Read-only analytics for edwardmartin.com, such as visits and conversions, used to measure which marketing actually brings in sales. |
| Google Merchant Center | Edward Martin's product listings: checking product status and listing issues, and keeping product titles and descriptions accurate. |
The EM Space privacy policy describes exactly what Google data EM Space accesses, how it is used, stored and protected, and how to revoke access. Data from Google APIs is never sold, never used to target advertising, and never used to train generalized AI models.
Who operates EM Space
Edward Martin, Inc.
United States
Website: edwardmartin.com
Phone: +1 949 245 1432 (Monday to Friday, 8am to 4pm Pacific)
General enquiries: contact@edwardmartin.com
Questions about EM Space or its use of Google data: eddie.bedrosian@edwardmartin.com